Cactus Juice Chronic Inflammation and Pain Relief in a Bottle

Original Article @ David Ogdens Blog

Nopalea Cactus Juice
Chronic Pain and Inflammation

People who suffer from chronic pain and inflammation are increasingly seeking alternative alternative sources for pain relief and hospital in the USA have begun to realise that they can increase their revenue by providing complementary medical services. 2007 expenditure on alternative therapies in the USA amounted to $33,9 and some 40% of adults used alternate therapies in 2008.

The American Hospitals and Samueli Institute survey for 2010 showed that 42 percent of the 714 hospitals that responded offered at least one such therapy in 2010, a significant jump from just five years earlier, when 27 percent of hospitals offered such treatments,

Hospitals offer most of their integrative therapies on an outpatient basis, usually at designated centres located at or near the hospitals. The treatments are typically aimed at relieving symptoms of serious or chronic illness: A physician might prescribe that a patient get acupuncture for relief from nausea while undergoing chemotherapy, for example, or recommend massage or meditation to help reduce anxiety and stress.

"Patient demand not only determines why hospitals choose to offer these services in the first place, but it also determines the modalities [types of treatments] they choose to offer,"

says survey designer Sita Ananth, director of knowledge services at the Samueli Institute.

According to the survey, the top treatments offered at outpatient centres were massage therapy, acupuncture and guided imagery. (The latter uses mental techniques, including visualization, to achieve such goals as reducing stress.)

"We're looking for ways to improve the patient experience and to improve outcomes,"

says Todd Linden, president and chief executive of the Grinnell Regional Medical Center, a rural community hospital in Grinnell, Iowa,which has provided complementary therapies for over ten years. For example, patients awaiting surgery are offered a 10- to 15-minute

"comfort massage" to help reduce anxiety. After a massage, "IVs go in easier, people come out of anaesthesia quicker and some physicians say their patients have less pain,"

he says.

For their part, hospitals find that patients are pleased to have the options, and that is often reason enough for them to offer the services. The hospital survey found that patient satisfaction was the No. 1 measure used to evaluate the success of a hospital's complementary and alternative medicine program, cited by 85 percent of respondents. Only 42 percent said they were using health outcomes to measure the success of their programs.

David Ogden
CEO TheInterbiz LLC
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